AI Strategy & Transformation
Turning AI from experimentation into production capability, measurable business outcomes and sustainable organisational advantage.
AI & Engineering Executive
Sydney, Australia

I build and scale AI, engineering and data organisations — from real-time machine learning operating at global scale to human-centred AI in healthcare and wellbeing.
My work combines deep technical leadership, organisational scale and responsible AI to turn emerging technology into production systems and measurable business outcomes.
About
My career has spanned three generations of applied AI — from NLP and language-data systems, through real-time machine learning and ranking, to today’s generative and agentic AI.
At Rokt, I spent almost eight years helping scale engineering and machine learning as the company grew from Series B into a global, multi-billion-dollar technology business. I grew my engineering organisation from four engineers to 80–90 across seven teams in Sydney and New York, while leading teams responsible for real-time decisioning, ML infrastructure, experimentation and recommendation systems operating across billions of marketplace transactions.
Today at Sonder, I lead engineering, data, platform and AI across a healthcare and wellbeing platform. My focus is turning AI capability into safe, measurable production systems — including human-in-the-loop AI that supports care professionals while preserving judgment, accountability and appropriate operational controls.
Across both environments, the challenge is fundamentally the same: turn technology into organisational capability — build the teams, platforms and operating discipline required to make sophisticated systems work reliably at scale.
Areas of Focus
I operate at the intersection of technology strategy, AI, engineering execution and organisational leadership.
Turning AI from experimentation into production capability, measurable business outcomes and sustainable organisational advantage.
Building AI systems with evaluation, observability, human oversight and operational controls designed for real-world deployment.
Scaling engineering organisations, platforms and operating models while improving ownership, technical standards and execution.
Applying AI where reliability, safety, privacy, governance and human judgment are fundamental to adoption.
Selected Experience
From early applied AI and data platforms to global machine learning infrastructure and AI-first healthcare.
VP of AI & Engineering
I lead engineering, data, platform and AI across Sonder’s healthcare and wellbeing platform, with executive responsibility for technology strategy, architecture, engineering capability and the adoption of production AI in a high-trust environment.
VP of Engineering, AI/ML
I joined Rokt shortly after its Series B and spent almost eight years helping scale its engineering and machine-learning capabilities through a period of rapid global growth. I grew my organisation from 4 engineers to 80–90 across seven teams in Sydney and New York, establishing Rokt’s first New York machine-learning team and leading capabilities spanning real-time decisioning, ML infrastructure, experimentation, feature platforms and recommendations.
Head of Engineering
Led engineering across data platforms, analytics products, attribution, DevOps and full-stack product development through a period of company growth.
Software Developer / Senior Engineer
Early applied AI and NLP engineering, building language, translation, transcription, voice and data-processing systems for global technology clients.
This work provided early foundations in the data and infrastructure behind production machine-learning systems.
Speaking & Thought Leadership
I speak about the problems that emerge when AI moves beyond experimentation: trust, economics, evaluation, human judgment, organisational design and operating reliably at scale.

DataEngBytes 2026 · Keynote · Sydney & Melbourne
Why increasingly capable models are not enough — and why trust, governance, economics and operational accountability become defining challenges when AI enters consequential production environments.


AWS Summit Sydney 2026 · Solo Talk
How we built Sonder’s human-in-the-loop AI Copilot on AWS, combining production AI with human oversight for high-trust care workflows.

DataEngBytes Sydney 2025 · Panel
Panel discussion on the practical challenges of moving machine learning and AI systems into production.

UNSW Engineering Graduation Ceremony · Guest Speaker
Career lessons and reflections for graduating engineers at the University of New South Wales.

DataEngBytes 2025
Technical session covering retrieval-augmented generation, fine-tuning and LoRA.

DataEngBytes 2023
Rokt’s journey building web-scale machine-learning and real-time decisioning systems.
AWS for Software Companies Podcast
Discussion on building ML teams, platforms and production systems.
Listen →I speak and advise on AI strategy, production AI, engineering scale and the realities of deploying intelligent systems where trust and measurable outcomes matter.
For keynotes, executive forums, advisory work, media or strategic technology conversations, get in touch.